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According to the “Unlocking Opportunity: How Payments are Powering Merchant Growth” study, a staggering 85% of large retailers are gearing up to move beyond borders in the following year. Why, you ask? The answer lies in payments.
The power of payments in retail growth
When retailers think about expanding globally, they often focus on logistics and branding. But there’s a crucial element that sometimes gets overlooked: payments. To succeed internationally, it’s essential to cater to customers’ payment preferences. The days of relying solely on credit and debit cards are over. Today, shoppers expect a variety of options—think PayPal, Apple Pay, Google Pay, and even buy now, pay later (BNPL) solutions, like Klarna and AfterPay.
Building local trust with payments
Local acquiring is a game-changer. By partnering with acquirers in the same country as their customers, retailers can enhance their approval rates and reduce costs. This approach is not just about saving money; it builds trust. Customers appreciate familiar payment methods and local-currency pricing, which also ensures compliance with national regulations.
Navigating complexity with intelligent payments orchestration
Expanding into new markets can be daunting, especially when managing multiple payment processors. Enter an intelligent payments orchestration platform. This single, secure platform enables retailers to connect seamlessly with various acquirers, ensuring efficient transactions and reducing downtime. This flexibility allows businesses to adapt quickly to new markets and integrate additional payment methods without hassle.
ACI named best-in-class payments orchestration
“ACI Worldwide has emerged as a leading provider in a fast-evolving market that demands increasingly sophisticated and flexible solutions for detecting and preventing fraud.” — Datos Insights
What’s next in retail payments? Embracing future trends now for maximum opportunities
Anticipating future shifts can give a merchant a competitive advantage. Account-to-account (A2A) payments offer a fast, cost-effective alternative to traditional card payments, especially in regions such as Europe and India. Cryptocurrencies are gaining traction for cross-border transactions, particularly in the luxury market. Additionally, social commerce is redefining how consumers shop, allowing them to discover and pay directly within apps like TikTok and Instagram.
EXPECT COMMERCE TO WORK. ANYTIME, ANYWHERE
Use this knowledge to gain a competitive edge to maximize conversion, drive customer loyalty, and prevent fraud with one seamless integration.
Using payments as the catalyst for growth
As we look to the future, it’s clear that payments are no longer just a transactional necessity—they are a strategic asset. Retailers who adapt to regional payment preferences and embrace new technologies will be at the forefront of global growth. Are you ready to take the leap?
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Terry is a seasoned marketing professional with over 30 years of experience. While he has worked in payments for only five years, he has experience with both eCommerce and omnichannel merchants as well as with payment intermediaries. He enjoys building and repairing things with his hands and coming up with innovative ideas to solve complex problems.
