ACI and TruRating

The checkout is an essential touchpoint for commerce success and an invaluable opportunity to engage consumers. ACI enables TruRating’s point-of-payment verified customer feedback platform to be implemented on any POS device via our eSocketPOS API. At checkout, one anonymous question appears on the payments terminal as the customer pays, one keypress, no friction. Unlike receipt surveys, mystery shops, and post-visit CX tools, TruRating captures verified customer signals from more than 84% of paying customers at the moment of highest recall, giving you a fully representative and validated customer truth dataset. Every response is linked to the full transaction record, giving retailers the commercial context that traditional survey methods lack. The data is fully anonymized for both PCI compliance and privacy. The result is a pre-joined, AI-ready dataset that connects customer sentiment to commercial outcomes in real time.

TruRating gives retailers intelligence to understand where customer experience is driving business performance and where to refine. Every response is captured at checkout and connected to the transaction, so teams can turn customer signals into action. Retailers can use the insights to coach stores, plan regions, shape campaigns, and brief the board with confidence. Additionally, they can see customer experience patterns across stores, shifts, and hours. Spot issues earlier and act while the moment still matters.

Store operations, retail strategy, customer experience, merchandising, marketing, and loyalty can all benefit. This in turn highlights and brings payments into more conversations across the retailer. For retailers building AI capabilities, TruRating’s transaction-linked customer signals are ready to plug directly into AI agents, forecasting models, and existing data platforms to add the verified human signal that transaction data alone cannot provide.

TruRating is a retail and hospitality business intelligence company that captures verified customer signals directly at the point of payment (in-store or online). By asking customers a single question as they complete a transaction, the platform generates response rates of more than 80%—giving businesses a fully representative, granular, and transaction-linked view of customer experience that powers operational coaching, strategic decisions, and AI-ready data pipelines.