I hunted around for more information but could only see signs, no QR codes (I know against the NFC ethos), so I asked two employees who had no real idea of what I was talking about. Â Later that day I asked my wife, who does not work in payments, to tell me what she thought of the sign. Â Apart from mocking me for taking the picture, she was interested in learning more about coupons being delivered to her phone.
How would this work, she asked? I told her she would probably download the app from the department store and tap her NFC phone against a device to have the latest coupons delivered to her phone. To which she replied, what is NFC? I described its intricacies, which frustrated her, as her model does not have it.
So not a great day for this retailer looking to convert potential customers who pass through the store due to its convenient parking. We frequently get their coupons via mail (oh the old-school indignity), but leave them at home. Â We are great prospects who could be targeted; however my wife does not have the technology and I could not find more information. What would you do if you were the retailer?
ACI Connetic 
