Andrew Quartermaine

Why Omni-Channel Shoppers Are Worth It

Today’s consumers are tech savvy and highly connected, demanding convenience, speed and choice across channels, payment methods and fulfilment options. And, with a growing proportion of shoppers readily switching between online, mobile and physical touchpoints at various points in the purchasing journey, merchants are now dealing with a constantly evolving and unpredictable retail landscape. This requires fresh strategies and technologies that allow them to adapt to the expectations of omni-channel customers.

Drowning in Data? Or Thirsty for More? Omni-Channel’s Biggest Challenge

There is no doubt that retailers recognize the value of knowing their customers better. Whatever the merchant sector, geography, or business model, understanding customer buying habits, payment and channel preferences, and satisfaction levels can drive sales, boost customer loyalty and raise revenues. But, in the ever-changing world of the omni-channel shopper, how easy is it to really know your customer?

The single biggest key to this challenge is data – and lots of it. Not just ‘big data’, but smart, consolidated big data – and this only comes from the ability to bring massive amounts of information together from multiple sources, and analyze it to build a comprehensive picture.