eCommerce and Omni Channel Merchants - Marketing at ACI Worldwide
Terry is a seasoned marketing professional with over 30 years of experience. While he has worked in payments for only 5 years, he has experience with both eCommerce and omni-channel merchants as well as with payment intermediaries. He enjoys building and repairing things with his hands and coming up with innovative ideas to solve complex problems.
Articles by Terry Rourke
New Experiences Driven by QR Codes
The use of QR codes for payments has made a giant leap forward over the past couple of years.
Making Your Mobile App More Engaging
The mobile app market is predicted to generate up to USD $950 billion by 2023. Merchants must have a mobile app to take full advantage of this growth, but so does everyone else.
Driving Consumers In-Store: Turning Fuel and C-Store Challenges to an Advantage
Getting consumers into a physical establishment is important for most merchants – but it is absolutely critical for fuel and convenience stores (C-stores) where there is virtually no eCommerce potential. Additionally, within the fuel sector, this is where higher margin items can be found.
Meet the True Enabler of Omni-Commerce
In a previous blog post, we talked about how you can share merchant tokens without worrying about PCI compliance. We closed that discussion with the promise to detail the many reasons you would share merchant tokens.
Can Sensitive Cardholder Data Be Shared Without Worrying About PCI Compliance?
In a previous blog post, Can Cardholder Data be Stored Without Involving PCI Scope?, we discussed how the Payment Card Industry Data Security Standard (PCI DSS) says it is possible to store a unique token that represents a cardholder’s Primary Account Number (PAN).
Can Cardholder Data be Stored Without Involving PCI Scope?
Is it possible to store cardholder data without PCI scope? The short answer is no, but that doesn’t mean you cannot store a reference to it. Let me explain.
Prime Time for Real-Time
Global Payment Trends
As the world adopts real-time payments, how does your market stand to benefit?
A Primer on Tokens, Tokenization, Payment Tokens and Merchant Tokens
Merchants around the world are navigating the world of tokens and tokenization, payment tokens and merchant tokens. When used properly, tokenization for retail merchants serves a dual use; it can be used to protect sensitive card data, and it can serve as an enabler for omni-commerce.
Getting Medieval: A (Modern) Multilayered Approach to Payments Security
PCI compliance is a detailed and grueling process for a reason; fraudsters will exploit any weakness they can uncover. History has shown that even major merchants that consumers would assume are fully protected can get breached.
EMV at the Pump: Is It Really That Secure?
Last weekend I went spring skiing, well spring snowboarding — but you know what I mean. It was sunny, with temperatures in the 50s — an epic day of carving mashed potatoes to close my snowboarding season.
An Executive’s Guide to the Top Five Fraud KPIs
Key performance indicators (KPIs) are a commonly used term across many industries. For KPIs to be a valuable way to measure success, they need to be properly defined, capable of being adjusted and connected to one another. When it comes to use of KPIs in fraud management, this is particularly important. With this in mind, let’s take a closer look at the different fraud KPIs, along with how they should ideally interact.