Customer eXperience – Does X Mark the Spot?
Customer experience is top of mind for every bank especially when it comes to business customers who help drive revenue. Banks should be targeting a strategy that encompasses technology capabilities like APIs, IoT, and big data with the psychology and capabilities of users. It’s all about delivering on the promise of making seemingly complicated financial tasks easy to use. The quandary for serving businesses is that they vary so widely in terms of….well….everything! The goal is to deliver beyond the expectations of business customers. Join our webinar to hear more about evolving user experience from CX to UX and how trends such as APIs, mobile usage, consumer UIs, and IoT are influencing customer satisfaction in the business marketplace.