Creating Digital Transformation and New Customer Journeys
Digital transformation in this case is the rethinking or even reinventing the customer journey for retail purchases. This digital customer journey is a complete framework that shows you how users connect with your brand and product digitally. It shows all the different stages that customers go through as they interact with your digital channels, from awareness to consideration to purchase.
- Understand how to reconsider and think about the possible paths to purchase
- How to look for and solve any friction in the journey
- Steps to jumpstart your digital transformation project