Pick N Pay Boosts Online Sales by 30% with Click and Collect
Growth Through Payments
Established in 1967, Pick n Pay is a South African supermarket chain selling groceries, clothing and general merchandise. As Africa’s retail industry rapidly grows, Pick n Pay is increasing its store footprint over the next five years. This growth poses challenges as every country in Africa has different payments legalities and customers are seeking innovative loyalty offers.
The Opportunities and Challenges of Growth
Pick n Pay Is Increasing Its Store Footprint
A rapidly emerging middle-class, improving infrastructure, and cheaper and easier cross-border remittance is completely turning Africa’s retail industry around. As a result, Pick n Pay is increasing its store footprint over the next five years, expanding significantly in South Africa, and going slowly into Africa. This growth poses challenges as every country in Africa has different payments legalities. For example, there are different legalities of switching transactions within a country, or to and from South Africa. Another challenge Pick n Pay faces is to deliver innovative loyalty offers to its customer base.
ACI Omni-Commerce Provides a Robust and Stable EFT Switching Environment
The unions of formal banks and merchants are becoming the branches of the future in Africa. Pick n Pay is beginning to offer basic banking services at point of sale, such as withdrawing or depositing funds into a bank account via a bank card. Pick n Pay has begun piloting kiosks staffed by bank personnel in store for transactions, such as applying for a bank account or personal loan. ACI Omni-Commerce provides a very robust and stable EFT-switching environment for these services.
Increase in Online Sales and Upturn in Click and Collect
Pick n Pay saw a 30 percent increase in online sales in the last year with an upturn in click and collect, where the customer orders online and collects from a specific store. Pick n Pay has also launched Brand Match, a price comparison service for top-selling items, doing price comparisons and sub-second loyalty calculations around two million times a day through the ACI solution.