Stop Fraud… Or Increase Conversion Rates? With a Fine-Tuned Fraud Engine, Merchants Can Do Both
Preventing fraud and driving high conversion rates are universally important objectives for merchants – but many struggle to adequately balance these two demands. They either employ aggressive fraud prevention strategies to minimize fraud losses, or conversely, reduce checks in order to prevent false positives, improve customer experience and ensure sales targets are met. Neither exclusive approach works in the long run; focusing on only one will prove costly on multiple fronts.
