What Turns Players into Payers
Understanding the gaming payments experience
With consumers spending more time and money than ever on games, the opportunity for gaming companies is vast. But monetization and creating sustained customer loyalty are complex issues - and getting the payments experience right is now a vital part of addressing these challenges.
Our latest report, produced with gaming specialists Newzoo, looks into the payment preferences, motivations and experiences of gamers in the largest games markets in the world.
Key findings from the research include:
- Console has the least players but the highest player/payer ratio
- PayPal dominates, but gamers warming up for cryptocurrency
- Concerns about fraud are still a big payment barrier
Gain a better understanding of demographic profiles of gamers and how to secure your share of the gaming payments opportunity. Download the full report.