What Turns Players into Payers
Understand what’s driving payments in the $137 billion gaming industry
With consumers spending more time and money than ever on games, the opportunity for gaming companies is vast. But monetization and creating sustained customer loyalty are complex issues - and getting the payments experience right is now a vital part of addressing these challenges.
Our latest report, produced with gaming specialists Newzoo, looks into the payment preferences, motivations and experiences of gamers in the largest games markets in the world.
Key findings from the research include, for example, the drivers for payment preferences:
- 38% Trust
- 30% Quick service
- 28% A seamless payment experience