Turning U.S. Players into Payers
Understand what drives U.S. gamers to spend $30.4B
The U.S. gaming market presents a tremendous opportunity for those offering Americans their favorite game-related items. But what do American gamers prefer?
In this exclusive report from ACI and Newzoo, we explore the results of a new large-scale study on the buying habits of U.S. gamers, for example:
For men, the most popular in-game purchases are:
- 49% DLC/expansion packs
- 45% Power-ups
For women, the most popular in-game purchases are:
- 53% Power-ups
- 35% Cosmetics/skins
You’ll learn which payment methods U.S. gamers prefer, their favorite in-game purchases and much more!
Complete the form and download the study!