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Turning U.S. Players into Payers

Understand what drives U.S. gamers to spend $30.4B

The U.S. gaming market presents a tremendous opportunity for those offering Americans their favorite game-related items. But what do American gamers prefer?

In this exclusive report from ACI and Newzoo, we explore the results of a new large-scale study on the buying habits of U.S. gamers, for example:

For men, the most popular in-game purchases are:

  • 49% DLC/expansion packs
  • 45% Power-ups

For women, the most popular in-game purchases are:

  • 53% Power-ups
  • 35% Cosmetics/skins

You’ll learn which payment methods U.S. gamers prefer, their favorite in-game purchases and much more!

Complete the form and download the study!

Gaming eBook US