Turning U.K. Players into Payers

Understand what drives U.K. gamers to spend $4.5 billion

The UK gaming market presents a tremendous opportunity for those offering Brits their favorite game-related items. But what do UK gamers prefer?

In this exclusive report from ACI and Newzoo, we explore the results of a new large-scale study on the buying habits of UK gamers, for example:

For men, the most popular in-game purchases are:

• 44% DLC/expansion packs
• 39% Power-ups

For women, the most popular in-game purchases are:

• 47% Power-ups
• 36% DLC/expansion packs