Turning U.K. Players into Payers
Understand what drives U.K. gamers to spend $4.5 billion
The UK gaming market presents a tremendous opportunity for those offering Brits their favorite game-related items. But what do UK gamers prefer?
In this exclusive report from ACI and Newzoo, we explore the results of a new large-scale study on the buying habits of UK gamers, for example:
For men, the most popular in-game purchases are:
- 44% DLC/expansion packs
- 39% Power-ups
For women, the most popular in-game purchases are:
- 47% Power-ups
- 36% DLC/expansion packs
