Fast-Track Merchant Growth Paths In Ecommerce
Digital commerce, already a 20-year growth sector for merchants, is offering unique opportunities. Today’s shifts — the increase of millennials, prevalent high-speed internet connections and unparalled advances in smartphone technology — mean digital commerce remains a viable option for sustainable growth.
This whitepaper presents five merchant growth paths to inspire readers to exploit the opportunities that arise from digital channels. Although no two merchants' growth paths are identical, these common growth scenarios illustrate how successful merchants mastered the challenges posed by growth in eCommerce.