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Turning German Players into Payers

Understand what drives German gamers to spend $4.7 billion

The German gaming market presents a tremendous opportunity for those offering Germans their favorite game-related items. But what do German gamers prefer?

In this exclusive report from ACI and Newzoo, we explore the results of a new large-scale study on the buying habits of German gamers, for example:

For men, the most popular in-game purchases are:

  • 50% DLC/expansion packs
  • 44% Playable Characters

For women, the most popular in-game purchases are:

  • 46% Power-ups
  • 41% Playable Characters

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