Make More Money with Mobile
Online retailers get more than half of their traffic from consumers using mobile devices, yet the conversion rate for mobile visitors consistently trails the conversion rate for desktop users. For online shoppers intent on completing their purchase on their mobile devices it is critical for online retailers to provide as friction-free a shopping experience as possible.
This webinar will articulate how online retailers can address the mobile checkout flow to ensure it meets the needs of mobile shoppers, such as providing convenience-based checkout methods like the one-touch checkout (Apple Pay, Google Pay, etc.), while also addressing the needs of retailers, such assessing fraud risk and fraud prevention. The webinar will include evidence of how these payment models affect mobile conversions for online retailers, and how consumers perceive one-touch checkout services relative to the security of their own personal information.