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How was your Super Bowl experience?

Strategy

As a New England Patriots fan, I came away from the big game pretty pleased of course.  But it wasn’t without some edge of the seats moments and it certainly was not comfortable until the clock reached :00.  It was a good game.  It’s difficult to decide if I prefer the nail biter, or the 45-7, “we’re moving on to the next round” finish.

As I contemplate this the next morning back to work, I start to think how the Super Bowl correlates to the treasury management experience.  A stretch?  Perhaps.  But tell me what you think…

  • Comprehensible information - the game was thoroughly analyzed and the data provided throughout the game continued to astound me.  Those announcers had every bit of “big data” perfectly accessible regardless of who caught the ball or in what quarter the big play was made. The speed with which they could produce a correlating fact from 1969 is amazing. 

If corresponding invoice data was always associated with payments, it would allow more accurate reconciliation, and bookkeeping certainly would be more efficient.  If payments were completed with real-time speed and provided certainty of settlement, the cash position and overall liquidity management would be easier to track. 

  • All channel experience – the Super Bowl was available on every device possible.  While I was primarily watching the good old-fashioned way, the war of the advertisers was certainly running wild on social media.  And should you have to move locations at half time, there was no Katy Perry to be missed in the car.  The NFL made sure the game was available in every conceivable way.  

Mobile banking for businesses is getting there.  The importance of access to accurate information AND the ability to act on it, from any location, is more and more relevant to doing business.  The banking environment is a bit more challenged to deliver this experience seamlessly, but it is the NFL-like experience (FIFA World Cup, Cricket World Cup, insert your choice) that contribute to the expectation.  Those banks that embrace the need to raise the bar on customer experience will win the Super Bowl of customer loyalty. 

While I can think of many other correlations, I’ll end here by asking: how do you think those corporate sponsors paid for all those expensive commercials?