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The Global Rise of Smartphonatics: Driving Mobile Payment and Banking Adoption in the Americas, EMEA and Asia-Pacific

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Based on a global mobile survey conducted by ACI, the new Aite Group research report, "The Global Rise of Smartphonatics: Driving Mobile Payment and Banking Adoption in the Americas, EMEA and Asia-Pacific", discusses how current smartphone use is predicting the future of the mobile economy.

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Mobile payment usage
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Mobile banking adoption
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About the research
Financial institutions have many questions about consumers’ behaviors and attitudes regarding mobile services. Who will be the early adopters? What technology requirements will these consumers place on financial institutions? How should mobile services be marketed to consumers?

This report, based on a Q1 2012 global study of 4,200 consumers in 14 countries, identifies a segment of consumers that Aite Group calls Smartphonatics: Consumers who change their shopping, financial and payment behavior as a result of owning a smartphone.

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Featured statistics
  • In the past six months, 70% of avid smartphone users (Smartphonatics) used their mobile device to make payments.
  • In that same timeframe, 80% of Smartphonatics have used their device for banking.
  • Less than 25% of non-Smartphonatics have made a mobile payment.
  • More than 30% of non-Smartphonatics have made mobile banking transactions.
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